My Career Journey

My Career Journey

I’ve been working in the digital and marketing industry since 2012, across a range of brands and award-winning agencies. I’ve worked with some of the world’s biggest entertainment and consumer brands, as well as upcoming brands looking to grow.

My skillset covers social media and content strategy, influencer marketing, paid media and content creation.

  • Feb 2022 - Present

    Brand and Marketing Consultant

    Helping brands tell their story in a way that sings in harmony with their vision and mission. I work across social/brand strategy, content creation and production for a range of businesses.
  • Jan 2023 - Present

    Trustee
    National Youth Ballet of Great Britain

    As a member of the Trustee board, I advise the charity on marketing strategy as well as wider governance & financials 🩰
  • Aug 2021 - Jan 2022

    🍼 Maternity Leave

    Hit ⏸️ on work to step into a new role as a parent! My lovely daughter was born in September and tasks included project management, nutrition, styling, healthcare and more 😅
  • Apr 2020 - Aug 2021

    Brand and Marketing Consultant

    👋🏾 Hello, freelance world! I began working as a marketing consultant, freelancing at agencies and consulting with businesses on social and marketing strategy.

    Clients include: StoryHunter, M&C Saatchi Talk, FINTRAIL, Zero Degrees West, Soralina and Anisha Parmar London.

  • Jan 2018 - Mar 2020

    Senior Account Director, Social
    Way To Blue

    Overseeing the social media offering and team at Way To Blue UK, spanning social & content strategy, paid media, influencers, social creative.

    Clients include: Expedia, Universal Pictures UK, LAIKA, Camus Cognac, InterContinental Hotels Group (Hotel Indigo, Kimpton and InterContinental Hotels), Ubisoft, Hamleys.

  • Nov 2014 - Dec 2017

    Social Account Exec - Account Director
    Way To Blue

    Social/digital content strategy and execution for consumer brand and entertainment clients, including social media management, influencers, digital project management, paid media.

    Key clients include: InterContinental Hotels Group, Calvin Klein Watches + Jewellery, Super Bock Beer, Artificial Eye, Universal Pictures UK, Disney ABC Studios, Lionsgate UK, 20th Century Fox and more.

  • Jan 2014 - Nov 2014

    Outreach Executive
    Blonde

    A role within the Planning team at Blonde, supporting on audience and platform strategy, outreach and campaign management for clients including VELUX, BASF, Nando's and Strathmore Water.
  • Mar - Dec 2013

    Social & Digital Assistant
    Great British Chefs

    Assisting with digital content, social media and project management for this digital publisher
  • Sep 2012 - May 2013

    Digital Editor
    Thamarai.com

    Website and social media editor of British South Asian culture & entertainment website which promotes independent talent, movies and events.
  • Jun - Sept 2012

    Social & Editorial Intern
    Asian Woman Magazine

    Internship at this British Asian magazine, where my role involved content writing, website management and social media.
  • Dec 2009 - Dec 2012

    Contributing Writer
    Thamarai.com

    During my time as a writer for Thamarai, my work included event coverage, film & music reviews, and talent interviews.