Brand & Content Marketing Strategy
A deep dive into your business goals to develop a comprehensive brand strategy and timeline with milestones.
Through a tailored workshop (or two), we'll work together to craft a plan for you to take forward, with everything from brand guidelines to tone of voice, platform strategy and content ideas.
Is this right for me?
Perhaps you're just launching your business, but you need to work out how you want to look and sound for your customers.
Or maybe your brand has evolved since you first launched, and you want to update and refine your vision and mission.
Have you got lots of ideas for what you want your business to be, but no idea how to give it structure?
The purpose of my Brand Strategy work is to help you define or refine WHO you're talking to, HOW you're talking to them, and WHERE you'll find them.
We'll go through everything from tone of voice to which platforms to use, content ideas and more. By the end of our time together, you'll have a Brand Book for you to refer to whenever you need.
You'll leave with a bespoke Brand Book that will act as your North Star for all things relating to your business moving forwards
CLIENT REVIEW
“The initial exercises we did about brand positioning really probed me into thinking how I want to streamline the message of my business. Kavya was so patient with me, and went through every detail to make sure I had an understanding of how each element of the marketing strategy worked.”
Anisha Parmar,
Founder, Anisha Parmar Studio
What's Involved
The overarching process will involve a kick-off call and follow-up questionnaire to get as much information as I can.
After this, we'll move into the workshop phase. Depending on your needs, we could 1 or 2 workshops of 60-90 minutes each.
At this stage, I should have everything I need to get started on putting together your bespoke storytelling strategy, and will get to work! We'll have regular check-ins over the next few weeks as I work on this, and then once it's ready we'll have a call to go through it all.
Don't worry, I won't just hand over the Brand Book and disappear! We'll have 2 weeks of follow-up available for any questions as you download and digest your strategy.
Your Brand Book
The exact contents may vary slightly depending on your needs, but you’ll generally get:
- Consumer Landscape Research
- Competitor Audit
- Social and Website Audit
- Light TOV guide (or for a additional cost, a detailed brand tone of voice guide)
- Platform strategy
- Content strategy with post frequency, content pillars
- Content Ideas
- 6-month timeline either in Trello, Notion or Google Sheets
Pricing and Payment Plans
Pricing for this strategy package starts from £3,000 GBP.
The final cost depends on the scope of the strategy work, scale of business, team size and whether workshops take place in person or online.
Payment is taken in 3 instalments over 2 months as standard. But we can also discuss bespoke payment plans if needed.